Conference Papers & Presentations
Rego, M. & Carey, E. (2023). Combining High-Impact Practices in Advertising Education: Teaching Applied Diffusion Theory through Faculty Undergraduate Research. Paper presented at the 2023 Marketing Management Association (MMA) Fall Educators’ Conference, Orlando, Florida, 27-29 September, 2023. Marketing Management Association Fall 2023 Educators’ Conference Proceedings, 16-23. https://www.mmaglobal.org/_files/ugd/3968ca_b30ad0a6327948288f5a4fd5d1e19657.pdf
Rego, M. & Regine, K. (2022). Modeling the Simulation: A Combined Approach to Teaching Marketing Analytics. Paper presented at the 2022 Marketing Management Association (MMA) Spring Conference, St. Louis, Missouri, 10-11 March, 2022. MMA Spring Conference Proceedings, 2022, 26-30. http://www.mmaglobal.org/wp-content/uploads/2022/04/MMA-Proceedings-2022-Spring-Conference-Final.pdf
Hamilton & Rego (2022). Celebrities, Brands and Causes: Modeling the Consumer Evaluation Process in C-CRM Campaigns. Paper presented at the 72nd Annual ICA Conference, One World, One Network, Paris, France, 26-30 May 2022. Information Systems Division, May 28, 2022.
Rego, M. (2020, April). Established Theories, Innovative Applications: Toward a New Unified Model of Public Opinion on Facebook. Accepted for presentation, Applied Communication Group, Annual Eastern Communication Association (ECA) Convention, Baltimore, MA.
Rego, M. M., Snyder, L., Rogers, D. (2019, April). Creating Purpose in Advertising: A Meta-Analysis of Gender Effects and Attitudes Toward Cause-related Campaigns. Paper presented at the 110th Annual Eastern Communication Association (ECA) Convention, Providence, RI, April 10-14, 2019. Top Paper Award, Faculty Research Paper, Applied Communication Division
Rego, M. M., Hamilton, M. A., Rogers, D. (2019, May). Branding across Boundaries: A Meta Analytic Structural Equation Model of Cause-Related Marketing Campaigns. Paper presented at the 69th Annual International Communication Association (ICA) Conference, Washington DC, 24-28 May 2019.
Rego, M., Rogers, D., Hamilton, M.A. (2018, August). A Meta-Analysis of Cause- Related Advertising Effects on Global Consumers. Paper presented at the AEJMC 2018 Annual Conference, Washington, D.C. Top Three Paper Award, Outstanding Faculty Research, Advertising Division
Schertzer, C., Kolhede, E., Rego, M., & Pontes, M. (2017). Innovations In Teaching Marketing Research And Analytics. Marketing Management Association Fall 2017 Educators’ Conference Proceedings, 155-156.
Rego, M. M. & Senerchia, R.W. (2016, March). Developing Culturally Responsive Teaching. Paper presented at the Diversity and Global Learning Conference of the American Association of Colleges and Universities Annual Conference, 2016, Philadelphia, PA.
Senerchia, R.W. & Rego, M. M. (2015, July). Culturally Responsive Teaching: A Faculty Training Approach.” Presented at the Association of American Colleges & Universities (AAC&U) Institute on Integrative Learning and the Departments, University of Delaware in Newark, Delaware.