Selected Publications

Rego, M. M., & Hamilton, M. A. (2021). The importance of fit: a predictive model of cause marketing effects. Journal of Marketing Theory and Practice, 1-19. DOI:10.1080/10696679.2021.1901594

Rogers, D., Snyder, L. B., & Rego, M. (2021). The Impact of Mass Media‐Delivered Family Planning Campaigns in Low‐and Middle‐Income Countries: A Meta‐Analysis of Advertising and Entertainment‐Education Format Effects. Studies in Family Planning, 52(4), 439-465. DOI.org/10.1111/sifp.12175

Rego, M. M., Hamilton, M. A., & Rogers, D. (2021). Measuring the impact of cause-related marketing: A meta-analysis of nonprofit and for-profit alliance campaigns. Journal of Nonprofit & Public Sector Marketing, 33(4), 434-456. DOI.org/10.1080/10495142.2020.1726253

Rego, M. (2018). The Global Learning Distinction: An Experiential Learning Research Project. Journal of International Business Research and Marketing, 3(3), 50-54. DOI: 10.18775/jibrm.1849-8558.2015.33.3005